Last updated: 12 October 2026
At go further club, we believe your personal information deserves the same care and attention as the adventures you're preparing for.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, join our community, register for our programmes or interact with us.
We are committed to handling your information responsibly and transparently, in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR), as amended.
1. Who we are
go further club is an adventure preparation, fitness and community service operated by:
Legal company name: Amy Kilpin Ltd.
Trading name: go further club
Company registration number: 09072899
Registered address: Unit 7, The Forum, Icknield Way,
Tring, HP23 4JY
Email: amy@gofurtherclub.com
Website: gofurtherclub.com
The company named above is the data controller responsible for deciding how and why your personal information is processed.
For any questions about this policy or your personal information, please contact us using the email address above.
2. Information we collect
Depending on how you interact with go further club, we may collect the following information:
Personal and contact information
First and last name
Email address
Telephone number, where provided
Membership and registration details
Communication preferences
Adventure and training information
Adventure interests and planned challenges
Fitness goals and training preferences
Previous adventure experience
Information you voluntarily share about your training, preparation or progress
Responses to questionnaires, assessments or quizzes
Health-related information
If you participate in personalised adventure preparation or coaching, we may ask you to provide information about injuries, medical conditions, physical limitations or other health considerations relevant to your training.
Health information is classified as special category personal data under UK GDPR. Where we collect and process this information, we will obtain your explicit consent unless another applicable legal condition permits the processing.
We will only request information reasonably necessary to provide the relevant service.
Payment and transaction information
When you purchase a membership or programme, we may collect:
Products or services purchased
Payment status and transaction references
Billing information
Subscription and renewal information
Payments are processed through Stripe. We do not intend to store complete payment card details on our own systems.
Technical and website information
When you use our website, we may collect:
IP address
Browser and device information
Website usage and navigation data
Cookie preferences
Referral sources and campaign information
Some information may be collected automatically through website hosting, security, analytics and cookie technologies.
3. How we collect your information
We collect personal information when you:
Register for our Founding 100 initiative or other membership opportunities
Join go further club
Purchase a membership, adventure preparation programme or coaching service
Complete our Adventure-Ready Quiz or another questionnaire
Subscribe to our newsletter
Join or participate in our WhatsApp community
Contact us by email, through our website or via social media
Provide training information to our coaches or experts
Browse our website, where technical information is collected automatically
We may also receive relevant information from service providers involved in delivering our services, such as payment confirmations from Stripe.
4. How and why we use your information
We process personal information only where we have a valid legal basis.
| Purpose | Legal basis |
|---|---|
| Registering and administering membership | Performance of a contract, or steps requested before entering a contract |
| Delivering adventure preparation and coaching services | Performance of a contract |
| Processing payments and managing subscriptions | Performance of a contract |
| Maintaining financial and tax records | Legal obligation |
| Sending essential membership and service communications | Performance of a contract or legitimate interests |
| Responding to enquiries | Legitimate interests or steps towards a contract |
| Sending promotional emails and newsletters | Consent, or legitimate interests where the applicable marketing rules permit |
| Improving our services and member experience | Legitimate interests |
| Maintaining website security and preventing misuse | Legitimate interests |
| Processing health information for personalised coaching | Explicit consent under Article 9, alongside an appropriate Article 6 lawful basis |
| Operating optional analytics and advertising technologies | Applicable consent requirements and an appropriate UK GDPR lawful basis |
Where we rely on legitimate interests, these include operating and improving our business, supporting members, maintaining security and understanding how our services are used. We balance these interests against individuals' rights and freedoms.
We will not use your personal information for incompatible purposes without an appropriate lawful basis and, where required, providing further information or obtaining consent.
5. Email marketing and communications
If you subscribe to our newsletter or agree to receive marketing communications, we may send you:
Adventure inspiration and preparation advice
Training tips and educational content
Community news and events
Information about programmes, memberships and services
Relevant offers and promotions
We use third-party email marketing software, including Brevo, to manage mailing lists and communications.
Where required by law, we will obtain your consent before sending promotional communications.
In certain circumstances, we may rely on the applicable soft opt-in rules for marketing similar products or services to existing customers, provided the legal requirements are met.
You can unsubscribe from marketing emails at any time using the unsubscribe link in our emails or by contacting us directly.
Unsubscribing from marketing will not prevent us from sending essential communications about services you have purchased or memberships you hold.
We may retain a minimal suppression record to ensure we respect your marketing preferences.
6. Our WhatsApp community
go further club operates a community using WhatsApp.
If you choose to join, other participants may be able to see your profile name, telephone number, profile photograph and messages, depending on your WhatsApp settings and the community features used.
Please be mindful of the information you choose to share.
We encourage members not to disclose sensitive personal or health information in public community discussions.
WhatsApp is operated by a third party, and its own privacy terms and data processing practices also apply.
You can review WhatsApp's Privacy Policy at https://www.whatsapp.com/legal/privacy-policy.
You may leave the community at any time using WhatsApp's controls or by contacting us for assistance.
7. Adventure preparation and coaching
If you purchase a personalised training or adventure preparation programme, we may share relevant information with coaches or experts involved in delivering your service.
This may include training goals, adventure plans, relevant experience and information you have agreed to provide.
We will restrict access to information to those who reasonably need it.
Where health information needs to be shared with an individual coach or expert, we will explain the proposed sharing and obtain appropriate explicit consent where required.
Our coaches and experts must handle personal information confidentially and in accordance with applicable data protection obligations.
8. Third-party service providers
We use third-party services to operate go further club.
These may include:
Lovable: Website development, hosting infrastructure and associated database functionality.
Stripe: Payment processing, subscriptions and transaction management.
Brevo: Email marketing, mailing list management and automated communications.
WhatsApp / Meta: Community communication and member interaction.
We may also use providers for analytics, website security, accounting, professional advice and other business operations.
Depending on their role, these organisations may act as data processors on our behalf or as independent data controllers.
We share only the personal information reasonably necessary for the relevant purpose and use appropriate contractual and organisational safeguards where required.
We do not sell your personal information.
9. International data transfers
Some of our service providers may process or store personal information outside the United Kingdom.
Where personal data is transferred internationally, we will ensure that the transfer complies with applicable UK data protection requirements.
This may involve transfers to countries covered by UK adequacy regulations or the use of appropriate safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to approved standard contractual clauses.
You can contact us for further information about the safeguards relevant to your personal information and how to obtain a copy where applicable.
10. Cookies and website analytics
Our website may use cookies and similar technologies to support essential functionality, understand website performance and improve the visitor experience.
These may include:
Essential cookies: Required for website security and core functionality.
Analytics cookies: Used to understand website traffic and visitor behaviour.
Marketing cookies: Used, where applicable, to measure campaigns and support relevant advertising.
Preference cookies: Used to remember selected website settings.
Where consent is legally required, we will request it before placing or accessing non-essential cookies or using equivalent technologies.
You can manage your preferences through our website's cookie controls, where applicable, and through your browser settings.
Further information about the specific cookies and technologies we use, including their purposes and durations, will be provided through our cookie information or consent interface.
11. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including applicable legal, accounting and regulatory requirements.
Our retention approach is as follows:
Membership records: For the duration of your membership and afterwards where reasonably necessary for administration, legal claims or regulatory obligations.
Financial and transaction records: Generally six years after the relevant accounting period, or longer where legally required.
Marketing records: Until you unsubscribe, withdraw consent or the information is no longer needed, subject to maintaining appropriate suppression records.
Enquiries and registrations: For a period proportionate to the purpose of the enquiry or registration.
Coaching and health information: Only for the period necessary to provide the service and meet any applicable legal requirements, with additional safeguards for sensitive information.
Technical and analytics data: According to the applicable technology settings and our documented retention periods.
We periodically review the information we hold and securely delete or anonymise it when it is no longer required.
12. How we protect your information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include access controls, secure service providers, account authentication, restricted access to sensitive information and appropriate internal procedures.
Although we take data security seriously, no online transmission or storage system can be guaranteed completely secure.
If a personal data breach occurs, we will assess it and notify the relevant authority and affected individuals where legally required.
13. Your data protection rights
Under UK data protection law, you may have the right to:
Access: Request a copy of the personal information we hold about you.
Rectification: Ask us to correct inaccurate or incomplete information.
Erasure: Request deletion of your personal information in certain circumstances.
Restriction: Ask us to restrict how we process your information.
Portability: Request the transfer of certain information in a structured, commonly used, machine-readable format.
Object: Object to certain processing based on legitimate interests.
Withdraw consent: Withdraw consent at any time where processing relies on it.
Automated decisions: Exercise applicable rights relating to qualifying solely automated decisions.
You have the right to object to the use of your personal information for direct marketing at any time.
These rights are subject to applicable legal conditions and exemptions.
To exercise your rights, contact us at [insert privacy email].
We will normally respond within one calendar month, subject to any lawful extension.
14. Automated processing and profiling
We may use automated email workflows and segmentation based on information such as your adventure interests, membership status and communication preferences.
For example, someone interested in preparing for a mountain trek may receive information relevant to hiking and mountain fitness.
This activity helps us provide more relevant communications and services.
We do not intend to use solely automated decision-making that produces legal or similarly significant effects on individuals.
If this changes, we will provide any additional information and safeguards required by law.
15. Children's privacy
go further club's membership and coaching services are intended for adults aged 18 and over.
We do not knowingly collect personal information from children through our membership services.
If we discover that we have collected personal information from a child without an appropriate legal basis, we will take steps to address this, including deleting the information where appropriate.
16. Links to other websites
Our website and communications may contain links to third-party websites, social media platforms or external services.
We are not responsible for the privacy practices of these third parties.
We encourage you to review their privacy policies before providing personal information.
17. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, business operations or legal obligations.
The latest version will be published on our website with an updated revision date.
Where changes materially affect how we process your information, we will take appropriate steps to inform you.
18. Contact us
If you have questions, concerns or requests relating to this Privacy Policy or your personal information, please contact:
Go Further Club
Operated by Amy Kilpin Ltd.
Email: amy@gofurtherclub.com
Address: Unit 7, The Forum, Icknield Way, Tring HP23 4JY
If you are dissatisfied with how we handle your personal information, you may also complain to the UK Information Commissioner's Office (ICO).
Information Commissioner's Office
Website: https://ico.org.uk
Telephone: 0303 123 1113
We would appreciate the opportunity to address your concerns directly before you contact the ICO.